Honda - 75 Years Brand

Honda - Power of Dreams - How we move you

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When Honda Middle East & North Africa entrusted us with crafting their 75 year brand film, we were acutely aware of the monumental task ahead. Our goal? To reinforce the profound impact of their iconic 50th-anniversary film, "Impossible Dream"—a masterpiece revered in the advertising world.

The genesis of our new concept occurred during a brainstorming call between the team and our ECD John Smeddle. Since the age of 18, John harbored a visionary idea: What if one morning, we all woke up to discover we had all had the same dream? This compelling thought became the cornerstone of our narrative.

Transforming this seed of an idea into a tangible and inspiring story required immense creativity and dedication. Our journey from concept to execution has been nothing short of exhilarating.

None of this would have been possible without the trust and support from all at Honda Middle East & North Africa

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